Advances in Social Media for Travel, Tourism and by Marianna Sigala,Ulrike Gretzel

By Marianna Sigala,Ulrike Gretzel

This booklet brings jointly innovative examine and purposes of social media and similar applied sciences, their makes use of by means of shoppers and companies in trip, tourism and hospitality.

The first part addresses topical concerns relating to how social media impact the operations and methods of tourism agencies and aid them increase tourism reports: open innovation, crowdsourcing, service-dominant good judgment, price co-creation, worth co-destruction and augmented truth. the second one part of the booklet seems to be at new functions of social media for advertising and marketing reasons in numerous tourism-related sectors, addressing crowd-sourced campaigns, buyer engagement and influencer advertising. The 3rd part makes use of case experiences and new methodologies to research commute overview posting and intake behaviors in addition to the effect of social media on tourist perceptions and attitudes, with a spotlight on collaborative intake and sharing financial system lodging. ultimately, the fourth part makes a speciality of scorching issues and concerns concerning the research, interpretation and use of on-line details and user-generated content material for deriving company intelligence and adorning enterprise decision-making.

Written by way of a global physique of recognized researchers, this booklet makes use of clean theoretical lenses, views and methodological techniques to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, will probably be a helpful source for college kids, managers and teachers with an curiosity in details and communique applied sciences, advertising for tourism and hospitality, and shuttle and transportation management.

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